Loro Piana is a family-owned business with roots going back to the early 19th century, when the first family members entered the wool trade in Trivero, a textile district in northern Italy.
In April 1924, Pietro Loro Piana founded the company Loro Piana, which expanded to the international market in the 1940s. Now at the beginning of the 21st century, six generations on,
Loro Piana is one of the world's top producers and processors of wool. Since 2000 it has been the top purchaser of the finest and best wool in the world.
The World Wool Record Challenge Cup is awarded to just one bale of wool per year, enough to make just 50 exclusive, limited-edition suits. The wool from Loro Piana's Record Bale contains
fibers of just 10 microns (micrometers) thickness, while Loro Piana's standard wool has fibers of 16 microns thickness and ordinary providers use wool of 19 microns thickness and up.
The sign of the highest possible quality fabrics is that Loro Piana has complete control of the entire production process, from raw materials through to the final cloth. Each combing of
the raw material and the first phase of spinning the wool is just as important as the cutting edge technology and machinery used in production. Today Loro Piana owns six manufacturers in
the Valsesia region of Italy and others in the USA and Mongolia.
Australian Merino wool
Peruvian Vicuna wool
Chinese and Mongolian cashmere